Branding
GLOFI
01. Introduction
GLOFI is a global educational consultancy that assists students in finding the right college abroad, getting a scholarship, obtaining a student visa, starting an internship, and settling abroad. The company approached our team, peacockindia, to design a logo that represents their brand and mission.
The Roadmap
The process of rebranding Glofi can be divided into the following stages:
Clarify brand purpose
Begin by outlining the main goal of the brand and how it relates to the intended audience's needs.
Conduct market research
Conduct a thorough analysis of the target market's preferences, challenges, and behaviors to inform the brand's strategy.
Developing Identity
Create a unique brand identity that includes friendly visual elements such as a logo that reflects your style and colors that resonate with your vibe.
Crafting messaging
Track and assess the branding strategy's success using metrics like brand awareness, engagement, and loyalty, and adjust as needed.
Implementation
Put the branding strategy into action by crafting a full brand toolkit and rolling it out across social media and ads.
Evaluation
Regularly check how your branding is doing with metrics like brand recognition, engagement, and loyalty. Adjust as required.
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02. USER EXPERIENCE
The user experience journey started with a thorough consultation to grasp GLOFI's mission and values. PeacockIndia's creative team presented diverse logo concepts, incorporating iterative feedback to align with GLOFI's vision. Focusing on trust and international appeal in colors and typography, the final logo captured GLOFI's commitment to global education. The seamless implementation across platforms validated this user-centered collaboration's success.
03. USER Interface
The final design features a globe with a graduation hat placed on top of it, with the company name GLOFI written in bold and clear typography. We chose a color palette that represents trust, stability, and professionalism. The globe and graduation hat icon is designed with bold and clean lines, making it recognizable and easy to read.
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04. Conclusion
The final design achieved the client's requirements of representing their brand as a global educational consultancy. The logo's combination of a globe and graduation hat icon with the chosen color palette conveys GLOFI's mission of providing a trusted and professional educational consultancy service worldwide.
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