ACCEPTABLE USE POLICY
Last Updated: 25 March 2026
Acceptable Use Policy
This Acceptable Use Policy ("AUP") governs Your use of the website www.peacockindia.in ("Website"), all associated services, platforms, and the Company's Proprietary Products (Feedback Sync, MallConnect, Patient Lens AI, Bilimbe). This AUP forms an integral part of the Terms of Service and is incorporated therein by reference. Violation of this AUP may result in immediate suspension or termination of Your access, without prejudice to the Company's other legal rights and remedies.
1. Purpose
This section explains why this Policy exists and what it aims to protect.
1.1. The purpose of this Acceptable Use Policy is to:
- (a) Ensure the integrity, security, and availability of the Website, Services, and Proprietary Products;
- (b) Protect the rights, safety, and privacy of all Users, Clients, and third parties;
- (c) Establish clear boundaries for lawful and responsible use;
- (d) Prevent misuse, abuse, or exploitation of the Company's systems and resources;
- (e) Maintain compliance with applicable laws and regulations.
2. General Use Rules
This section sets out the fundamental standards of conduct expected from all Users.
2.1. You agree to use the Website, Services, and Proprietary Products solely for lawful purposes and in a manner consistent with these Terms and all applicable laws and regulations.
2.2. You shall not use the Website, Services, or Products in any manner that:
- (a) Violates any applicable local, state, national, or international law or regulation;
- (b) Infringes or violates the Intellectual Property rights, privacy rights, publicity rights, or other rights of any third party;
- (c) Is fraudulent, deceptive, misleading, or constitutes a misrepresentation;
- (d) Is defamatory, obscene, pornographic, vulgar, offensive, abusive, threatening, harassing, or hateful;
- (e) Promotes discrimination, bigotry, racism, hatred, or harm against any individual or group;
- (f) Exploits or harms minors in any way;
- (g) Constitutes spam, unsolicited commercial communications, or chain letters;
- (h) Involves the distribution of viruses, malware, ransomware, spyware, or other harmful software;
- (i) Interferes with or disrupts the integrity or performance of the Website, servers, or networks.
3. Prohibited Technical Activities
This section specifically prohibits certain technical actions that could compromise the security or functionality of the Company's systems.
3.1. You shall not, directly or indirectly:
- (a) Attempt to gain unauthorised access to any part of the Website, its servers, databases, or any connected network or system;
- (b) Use any automated system, bot, spider, scraper, crawler, data mining tool, or similar technology to access, extract, or index any content from the Website without express written consent;
- (c) Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or underlying structure of any software, Product, or technology used on or in connection with the Website;
- (d) Attempt to probe, scan, or test the vulnerability of the Website or any related system or network, or breach any security or authentication measures;
- (e) Introduce viruses, trojans, worms, logic bombs, time bombs, keyloggers, or other malicious or technologically harmful material;
- (f) Engage in any activity that could damage, disable, overburden, or impair the Website's infrastructure, servers, or associated networks;
- (g) Forge headers, manipulate identifiers, or use any means to disguise the origin of any content or communication transmitted through the Website;
- (h) Create or compile, directly or indirectly, any collection, compilation, database, or directory from the Website's content without written consent;
- (i) Use the Website as a relay, proxy, or forwarding mechanism for third-party content or communications;
- (j) Engage in any form of Denial-of-Service (DoS) or Distributed Denial-of-Service (DDoS) attack against the Website or related infrastructure.
4. Acceptable Use of Proprietary Products
This section governs the specific rules applicable to the Company's proprietary platforms and tools.
4.1 Feedback Sync
- (a) Users shall use Feedback Sync solely for its intended purpose of collecting, managing, and analysing feedback.
- (b) Users shall not use Feedback Sync to distribute spam, phishing attempts, or deceptive surveys.
- (c) Users shall ensure that all survey respondents have provided valid consent for data collection in accordance with applicable data protection laws.
- (d) Users shall not attempt to extract, scrape, or bulk-download respondent data except through the platform's authorised export features.
4.2 MallConnect
- (a) Mall operators and tenants shall use MallConnect solely for authorised loyalty programme management, customer engagement, analytics, and marketing activities.
- (b) Users shall not manipulate loyalty points, rewards, or analytics data.
- (c) Users shall not use MallConnect's customer data for purposes outside the scope of the applicable agreement or in violation of data protection laws.
- (d) Users shall not create fraudulent purchase registrations or reward redemptions.
4.3 Patient Lens AI
- (a) Patient Lens AI shall be used solely by authorised healthcare personnel for the purpose of hospital documentation and clinical compliance.
- (b) Users shall not use Patient Lens AI as a substitute for professional medical judgement, diagnosis, or treatment decisions.
- (c) All patient data processed through Patient Lens AI must comply with applicable healthcare data protection regulations, including but not limited to the IT Act, DPDP Act, and (where applicable) GDPR.
- (d) Users shall implement appropriate access controls to ensure that patient data is accessible only to authorised personnel.
- (e) Users are prohibited from exporting, sharing, or transferring patient data outside the authorised system without proper anonymisation, de-identification, or valid consent/legal basis.
4.4 Bilimbe
- (a) Event organisers and users shall use Bilimbe products and services solely for their intended purposes of event photography, digital engagement, and social media sharing.
- (b) Users shall not use Bilimbe platforms to capture, store, or distribute content that is obscene, offensive, defamatory, or violates the privacy of any individual.
- (c) Users must ensure that all individuals captured in photos or videos have consented to being photographed and to the sharing of their images.
- (d) Users shall not manipulate or alter photos or digital content created through Bilimbe products in a manner that is misleading, defamatory, or harmful.
5. Content Standards
This section establishes the standards for any content submitted to, or created through, the Website or Proprietary Products.
5.1. Any content You submit, upload, post, or transmit through the Website or Products must:
- (a) Be accurate, complete, and not misleading;
- (b) Comply with all applicable laws and regulations;
- (c) Not infringe the Intellectual Property, privacy, or other rights of any third party;
- (d) Not contain any material that is unlawful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable;
- (e) Not contain any personal data of third parties without their valid consent.
5.2. The Company reserves the right, but is not obligated, to monitor, review, and remove any content that violates this AUP, at its sole discretion, without prior notice.
6. Cookie Use and Tracking Technologies
This section governs the use of cookies on the Website and replaces a standalone Cookie Policy by integrating cookie disclosures within this AUP.
6.1 What Are Cookies
6.1.1. Cookies are small text files placed on Your device when You visit the Website. They allow the Website to recognise Your device and store information about Your preferences and activities.
6.1.2. Cookies may be:
- First-Party Cookies: Set by the Website (peacockindia.in)
- Third-Party Cookies: Set by external services integrated with the Website
- Session Cookies: Temporary, expiring when You close Your browser
- Persistent Cookies: Remaining on Your device until expiry or manual deletion
6.2 Categories of Cookies Used
| Category | Purpose | Consent Required | Examples |
|---|---|---|---|
| Strictly Necessary | Core Website functionality, security, page navigation, session management | No | Session ID, CSRF tokens, authentication cookies |
| Analytics & Performance | Anonymised data on how visitors use the Website — pages visited, time spent, bounce rates, error messages | Yes | Google Analytics (_ga, _gid, _gat) |
| Functionality | Remember Your preferences, settings, language, and previously entered data | Yes | Language preference, region, form data |
| Marketing & Targeting | Track browsing activity to deliver personalised advertisements and measure campaign effectiveness | Yes | Google Ads, Meta Pixel, LinkedIn Insight Tag |
6.3 Third-Party Cookie Providers
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website traffic analysis | https://policies.google.com/privacy |
| Google Ads | Advertising, remarketing, conversion tracking | https://policies.google.com/privacy |
| Meta (Facebook/Instagram) | Social media tracking, advertising, audience insights | https://www.facebook.com/privacy/policy |
| Professional network tracking, B2B advertising | https://www.linkedin.com/legal/privacy-policy |
6.4 Managing Cookie Preferences
6.4.1. Upon Your first visit, a cookie consent banner will allow You to accept all cookies, reject non-essential cookies, or manage Your preferences.
6.4.2. You may change preferences at any time via:
- (a) The cookie settings link in the Website footer
- (b) Your browser settings (blocking/deleting cookies)
- (c) Google Analytics Opt-out Add-on: https://tools.google.com/dlpage/gaoptout
6.4.3. Disabling certain cookies may impair Website functionality and Your browsing experience.
6.5 Do Not Track (DNT)
6.5.1. The Website does not currently respond to "Do Not Track" (DNT) browser signals due to the absence of an industry-wide standard. This position will be updated if a recognised standard emerges.
7. Reporting Violations
This section explains how to report suspected violations of this AUP.
7.1. If You become aware of any violation of this AUP, or any misuse of the Website, Services, or Products, please report it immediately to:
- Email: admin@peacockindia.in
- Subject Line: "AUP Violation Report"
7.2. The Company shall investigate all reported violations and take appropriate action, which may include content removal, access suspension, account termination, and/or referral to law enforcement.
8. Consequences of Violation
This section outlines the actions the Company may take in response to AUP violations.
8.1. Violation of this Acceptable Use Policy may result in one or more of the following actions, at the Company's sole discretion:
- (a) Written warning;
- (b) Temporary suspension of access to the Website, Services, or Products;
- (c) Permanent termination of access;
- (d) Removal of offending content;
- (e) Reporting to relevant law enforcement or regulatory authorities;
- (f) Civil or criminal legal proceedings to recover losses and/or obtain injunctive relief;
- (g) Any other action the Company deems necessary to protect its rights and the rights of third parties.
8.2. The Company's decision to take or not take action in response to a violation shall not constitute a waiver of its right to take action in respect of that or any other violation.
9. Contact Us
For questions, concerns, or violation reports regarding this Acceptable Use Policy:
Peacock India No. 68, Mahadevan Street, West Mambalam, Chennai, Tamil Nadu, India Email: admin@peacockindia.in Website: www.peacockindia.in
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