AI & AUTOMATION LIABILITY POLICY

Last Updated: 25 March 2026

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AI & Automation Liability Policy

This AI & Automation Liability Policy ("AI Policy") governs the use of artificial intelligence, machine learning, and automated tools by Peacock India in the delivery of Services and through its Proprietary Products. As a technology company that leverages AI, IoT, and machine learning for smart, data-driven applications and experiences, the Company recognises the need for transparency, accountability, and clear liability allocation in relation to AI-generated and AI-assisted outputs. This Policy forms an integral part of the Terms of Service.

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1. Scope and Applicability

This section defines when and where this AI Policy applies.

1.1. This AI Policy applies to:

• (a) All AI-generated, AI-assisted, or AI-enhanced outputs, content, designs, code, recommendations, and results produced by the Company in the course of delivering Services;
• (b) The Company's Proprietary Products that incorporate AI or automation, including but not limited to Patient Lens AI (AI-powered hospital documentation), MallConnect (analytics-driven insights and automated campaign recommendations), Feedback Sync (automated feedback analysis), and AI-powered design tools used in UI/UX and development workflows;
• (c) Any third-party AI tools, APIs, models, or platforms utilised by the Company in the performance of Services (e.g., generative AI tools, AI-powered design tools, ML frameworks);
• (d) Automated processes, bots, scripts, and algorithmic decision-making integrated into Deliverables or Products.

1.2. This AI Policy does not apply to AI tools independently selected and deployed by the Client without the Company's involvement.

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2. How We Use AI and Automation

This section provides transparency about the specific ways AI and automation are employed in the Company's operations and services.

2.1. The Company may use AI and automation technologies in the following areas:

Application Area	Description	Products/Services Involved
AI-Powered Design	Use of AI tools to generate design concepts, layouts, mockups, variations, and visual assets to enhance the design process	UI/UX Design Services
Code Generation & Assistance	Use of AI-assisted code generation, code completion, bug detection, and testing tools to accelerate development	Web Development, Mobile App Development
Content Generation	Use of generative AI for drafting initial content, copy, descriptions, and marketing materials (subject to human review)	Digital Marketing, Content Marketing
Hospital Documentation AI	Automated analysis, structuring, and compliance-checking of hospital documentation	Patient Lens AI
Analytics & Insights	AI-driven analytics, pattern recognition, customer behaviour analysis, and predictive insights	MallConnect, Feedback Sync, Digital Marketing
Automated Campaigns	Automated campaign triggers, personalised messaging, and dynamic offer generation based on customer data	MallConnect, Digital Marketing
Photo Processing & Enhancement	AI-powered photo editing, filter application, and real-time processing at events	Bilimbe
Quality Assurance	Automated testing, regression testing, and performance optimisation using AI tools	All development services
Chatbot & Conversational AI	Deployment of AI-powered chatbots for marketing, lead nurturing, and customer engagement	Digital Marketing, Client websites

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3. Human Oversight and Review

This section affirms the Company's commitment to maintaining human control over AI outputs.

3.1. The Company maintains a human-in-the-loop approach to all AI-generated outputs. This means:

• (a) All AI-generated content, designs, code, and recommendations are subject to review, validation, and approval by qualified human professionals before being delivered to the Client or deployed in production.
• (b) AI tools are used as assistive technologies to augment human capabilities — not as autonomous decision-makers.
• (c) No Deliverable shall be composed entirely of AI-generated output without human review, refinement, and quality assurance.
• (d) For Patient Lens AI: AI-generated documentation outputs are intended as assistive tools for healthcare professionals. They do not constitute medical advice, diagnosis, or treatment decisions. Final clinical decisions remain the sole responsibility of the authorised healthcare professional.

3.2. The Company periodically reviews and audits its AI workflows to ensure quality, accuracy, and compliance with evolving standards and regulations.

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4. Accuracy and Reliability Disclaimer

This section sets clear expectations regarding the inherent limitations of AI outputs.

4.1. AI-GENERATED OUTPUTS, INCLUDING BUT NOT LIMITED TO CONTENT, DESIGNS, CODE, ANALYTICS, RECOMMENDATIONS, AND DOCUMENTATION, ARE PRODUCED USING PROBABILISTIC MODELS AND ALGORITHMS. THE COMPANY DOES NOT WARRANT OR GUARANTEE THAT AI-GENERATED OUTPUTS SHALL BE:

• (a) Completely accurate, error-free, or free of inaccuracies;
• (b) Suitable for any particular purpose without human review and adaptation;
• (c) Free from bias, stereotypes, or unintended patterns;
• (d) Reflective of real-time or current information (AI models may have training data cut-offs);
• (e) Free from hallucinations, fabricated data, or misleading inferences.

4.2. The Client acknowledges that AI technology is evolving and inherently involves limitations. The Company shall use reasonable efforts to minimise errors and improve AI output quality, but cannot eliminate all risks associated with AI-generated content.

4.3. Any reliance placed on AI-generated outputs without independent verification by qualified professionals shall be at the Client's or User's sole risk.

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5. Liability Allocation for AI Outputs

This section defines how liability is distributed between the Company and the Client in relation to AI-generated and AI-assisted outputs.

5.1 Company Liability

5.1.1. The Company shall be liable for AI outputs only to the extent that:

• (a) The Company has failed to apply its standard human review and quality assurance processes;
• (b) The AI output was delivered to the Client as a final Deliverable without the review described in Section 3;
• (c) The loss or damage was caused directly by the Company's gross negligence or wilful misconduct in the use of AI tools.

5.1.2. In all cases, the Company's liability for AI-related claims shall be subject to and shall not exceed the limitations set out in the Limitation of Liability clause of the Terms of Service.

5.2 Client/User Liability

5.2.1. The Client/User shall bear responsibility for:

• (a) Implementing AI outputs, recommendations, or analytics results into their business operations, products, or services;
• (b) Verifying the accuracy, completeness, and suitability of AI-generated content before use, publication, or distribution;
• (c) Ensuring compliance with applicable laws and regulations in their jurisdiction when using AI-generated outputs;
• (d) Obtaining necessary consents, licences, or approvals before deploying AI-generated content, particularly where third-party rights may be implicated;
• (e) Any decisions — including clinical, financial, legal, or business decisions — made based on AI-generated outputs from the Company's Products or Services.

5.3 Patient Lens AI — Specific Liability Provisions

5.3.1. Patient Lens AI is designed to assist healthcare professionals in generating, structuring, and reviewing hospital documentation. It is NOT a medical device, diagnostic tool, or clinical decision support system as defined under applicable medical device regulations.

5.3.2. The Company shall not be liable for:

• (a) Any clinical decision made by healthcare professionals based on AI-generated documentation;
• (b) Any misdiagnosis, mistreatment, or adverse patient outcome arising from reliance on AI outputs without independent clinical validation;
• (c) Regulatory non-compliance by the Client/hospital in the use of AI-generated documentation;
• (d) Any loss or damage arising from unauthorised use of Patient Lens AI or use in a manner inconsistent with the Company's documentation and guidelines.

5.3.3. The Client (hospital/healthcare provider) shall indemnify the Company against all claims, losses, and liabilities arising from the clinical use of AI-generated outputs.

5.4 MallConnect — AI Analytics Provisions

5.4.1. MallConnect provides AI-driven analytics, customer insights, and campaign recommendations based on collected data. These are intended as decision-support tools and do not constitute guarantees of commercial outcomes.

5.4.2. The Company shall not be liable for:

• (a) Business decisions made by the mall operator based on analytics insights or campaign recommendations;
• (b) Any failure to achieve specific foot traffic, revenue, or engagement targets;
• (c) Inaccuracies in analytics arising from incomplete, incorrect, or manipulated data provided by the Client or shoppers.

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6. Intellectual Property and AI

This section addresses the IP implications of AI-generated outputs.

6.1. The Company acknowledges the evolving legal landscape regarding IP ownership of AI-generated works. The following principles shall apply:

• (a) Where AI is used as an assistive tool and the output is substantially shaped, curated, and refined by human professionals, IP ownership shall follow the standard Intellectual Property provisions in the Terms of Service (i.e., transfer to Client upon full payment).
• (b) Raw, unedited AI-generated outputs (i.e., outputs without substantial human creative input) may not be eligible for copyright protection under applicable law. The Company makes no representation regarding the copyrightability of purely AI-generated content.
• (c) The Company does not claim ownership of ideas, concepts, or factual information that may be common knowledge reflected in AI outputs.
• (d) Where open-source AI models, third-party AI APIs, or pre-trained models are used, outputs may be subject to the licence terms of the underlying AI provider. The Company shall disclose any such limitations to the Client.

6.2. The Client acknowledges that AI tools used by the Company may have been trained on publicly available data, and AI outputs may contain patterns, structures, or elements that are not unique to the Client's project.

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7. Data Protection and AI

This section addresses the specific data protection considerations when AI processes personal data.

7.1. Where AI tools process personal data (including customer data through MallConnect, patient data through Patient Lens AI, or respondent data through Feedback Sync), the Company shall:

• (a) Process such data in accordance with the Privacy Policy, applicable data protection laws, and any Data Processing Agreement in place;
• (b) Implement appropriate technical and organisational measures to protect personal data during AI processing;
• (c) Not use Client or end-user personal data to train, improve, or fine-tune the Company's AI models without explicit written consent;
• (d) Ensure that AI vendors and sub-processors are bound by equivalent data protection and security obligations;
• (e) Provide transparency to data subjects about the use of AI in processing their personal data, as required by applicable law (including GDPR Art. 22 regarding automated decision-making).

7.2. Where AI involves automated decision-making that produces legal effects or similarly significant effects on individuals, the Company shall ensure that the right to human intervention, the right to contest the decision, and the right to obtain an explanation are available in accordance with applicable law.

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8. Ethical AI Commitment

This section outlines the Company's principles for responsible and ethical use of AI.

8.1. The Company is committed to the responsible and ethical use of AI, guided by the following principles:

• (a) Transparency: We strive to be transparent about when and how AI is used in our Services and Products.
• (b) Fairness: We endeavour to identify and mitigate bias in AI outputs and processes.
• (c) Accountability: We maintain human oversight and accountability for all AI-assisted decisions and outputs.
• (d) Privacy: We protect personal data in accordance with our Privacy Policy and applicable laws.
• (e) Safety: We prioritise the safety and well-being of end-users, particularly in healthcare (Patient Lens AI) and consumer-facing applications (MallConnect, Bilimbe).
• (f) Continuous Improvement: We regularly evaluate and update our AI practices, tools, and governance as the technology and regulatory landscape evolves.

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9. Client Acknowledgement

This section formalises the Client's understanding and acceptance of AI-related risks.

9.1. By engaging the Company's Services or using its Proprietary Products, the Client acknowledges and agrees that:

• (a) AI and automation technologies may be utilised in the delivery of Services and Products;
• (b) AI outputs are subject to the limitations and disclaimers described in this Policy;
• (c) The Client bears responsibility for verifying AI outputs before implementation;
• (d) The Company's liability for AI-related matters is subject to the limitations specified in this Policy and the Terms of Service;
• (e) The Client has had the opportunity to discuss AI-related concerns with the Company prior to engagement.

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10. Changes to This Policy

This section explains how and when the AI Policy may be updated.

10.1. Given the rapidly evolving nature of AI technology and regulation, the Company reserves the right to update this AI Policy at any time to reflect changes in technology, practices, or applicable law.

10.2. Material changes shall be notified to Clients via email and/or Website notification.

10.3. Continued use of the Services or Products after any update constitutes acceptance of the revised Policy.

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11. Contact Us

For questions, concerns, or requests regarding AI usage in your project or products:

Peacock India No. 68, Mahadevan Street, West Mambalam, Chennai, Tamil Nadu, India Email: admin@peacockindia.in Website: www.peacockindia.in

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